What Determine The Cost Of A Direct Marketing.
Direct marketing all revolves in direct mail, telemarketing and email marketing. Direct mail can be best achieve if you use a small letter a colorful postcard having a description of your product. Telemarketing offer direct communication to prospects about your product or service. When you opt to use email marketing it is essential to cover all the useful links of your website. It will be much beneficial if you include all the ways. In order to attain a goal of the direct marketing it is vital to practice repetition. When you reach your prospects with the help of different methods of marketing, you make the initial message more powerful. The response rate of the prospect can significantly improve when you apply various techniques of direct marketing.
The cost of each direct marketing method will vary from each other. Due to this variation there are some of the things you need to consider when deciding a budget for a given method of the direct marketing campaign.
First, consider your list cost. The cost of a list is dictated by the type of the list. The cost of the list will also depend on in the data records, the data and the source of the list. The value of the file may also be determined by the accuracy and maintenance of the record.
a mail list will have a low cost since it just has a name and a mail address. In telemarketing list it will contain a name the mailing address and a telephone number. The higher price involved is due to the extra information of the telephone number.
The more records you use to conduct direct marketing the cheaper the cost per record. For example if you intend to buy a record that will cost $0.4 for 5000 names If you include 1000000 names in the list it could cost $0.2 The the reason behind this is discounted price due to high volume
List owners will always offer a minimum list. That is if you purchase a list that falls below their limits they charge a flat rate.
If by any case you want a target list, this will be more expensive. Generally the more the data elements, the more the cost of the list. For example a list that is targeting female nurses will always be more costly than that of just female nurses However for an effective direct marketing campaign it is important to note that the target lists are the best.
The next cost will be the cost you will incur on the delivery of the message. As for the immediate mail you must include the postage expenses in your budget. For a situation of telemarketing, it is important to note if you have a small campaign to a small group you can just do the calls by your own, else you need to contact a call center.