Influencer marketing has its roots form some old marketing strategies, so it is not new. It entails arranging for a targeted group of individuals to keep talking about your products and services. This is how you shall realize more customers, who will keep talking about your products, thereby increasing chances of realizing more sales. This has shown all marketers that the best strategy to use to reach a wider network is through word of mouth.
There is no longer need to use shouty means to generate interest in your products. Social media has taken up the baton of word of mouth marketing and made it readily available. When you get online influencers on board; you will generate a bigger audience when you tap into their social media platform. This kind of marketing gives your company access to a trusted and green market. Friends become your company’s advocates and spokespeople. You, therefore, need to make the most of this opportunity.
You need to look for influencers, from your networks, and from the rest of social media and other media. An example could be your job as a furniture store marketer. You should find out more about interior design blogs, fashion blogs, and even construction blogs, and see how that market can serve your overlapping interests. In your efforts to try and reach the big names, do not forget the small names as well. This gets them motivated, since they are involved in the launch of a product or service at the same time s other influencers. They also manage grater chunks of influence, when compare to what the big names manage, through the multiplier effect.
You need to reward the influencers. We all love to be treated nicely. You need to do something special for the major influencers in your social media arena. You could allow them to be first in line when a product comes out, or you could craft something special for them. You could also extend them for free. You can ask for their opinions on a new product before launching it. They will be happy to help this way. They shall in turn re-post, re-tweet of like posts about the product, and help get it out there. They are always in demand so you have to keep them attached to what you have to offer.
You also need to make it personal. There has to be a personal connection between the influencer and the product or service. Aim to engage the influencer on their terms. Let what you truly want to come naturally. Ensure you also mention them, as they will appreciate being treated as other top influencers. The influencer needs to speak from the same page as the product.
Influencing is always a moving world. The relationships will always bear fruit as long as they remain great. There are influencer marketing software out there, to help you ascertain the impact of the influencer work.