Tips for Designing Your Logo
There are many things that a company logo represents such as the company’s ideas, nature, values, and its vision for the future. What you want people who see your logo to have is a lasting impression of your company and its values. In a logo people should be able to relate to a company’s quality and values. It is important to have a unique and timeless logo design so that you can build you company’s brand image.
Logos need not be design masterpieces. One thing that you should keep in mind is a logo is not there to make people know how good a designer is. The elements that form the logo design should speak about the company and that is how your company through your logo is judged. Below are some tips on designing a logo which can be useful in creating a unique design and something the people will always remember.
You logo should stand out among your competitors. Make a unique logo that when people see it, they will only think of your company and not be confused to what company it belongs.
Logo fads and trends may be there for now, but will soon die out and so experts suggest not to follow them. You logo design should be timeless, which means that even long after it has been created, it still have value to people.
One example of a timeless logo is the three pointed star logo of Mercedes Benz. And this has been their logo for the last 80 years or so. This logo has survived in people’s minds through all the wars and economic down turns, and it is one of the most recognized logos worldwide.
Copying or getting inspiration from another company’s logo is a no-no in logo design. You will not have your own identity if you do this and you can be in trouble legally for trademark violations.
You should have a compact logo that will look good on any display items like brochures, magazines, business cards, and websites. Logo texts should neither be too small nor too big but very readable.
There is beauty in simplicity. Use simple fonts for your logo so that they are easy to read. Use less than three colors and have minimal variations in the fonts that you use. If you don’t want you logo to be a forgettable one, then don’t mess it up with too many colors and fonts.
You can still express your company’s business, culture, values, and vision with a simple, unique and adaptable logo design.